Prada lança curta metragem dedicada a nova coleção de óculos

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Nesta semana, a Prada lança um curta metragem dedicado à sua nova coleção de óculos, CINÉMA EVOLUTION. O filme tem como protagonista os últimos modelos da coleção a traz uma incursão irônica na abundância de facetas da identidade feminina. Uma dicotomia lúdica entre perspectiva e percepção, sujeito e objeto, deixando a questão: “Você é o observador ou observado” (Are you the observer or observed?).

A elegância moderna da coleção PRADA CINÉMA volta a ser protagonista com uma revisitação estilística: os detalhes em metal – tema central de toda a coleção – são imponentes, enquanto as hastes conservam o formato achatado.

A campanha digital é parte de um pacote de marketing 360 ° em torno do modelo Cinéma, incluindo investimentos de mídia, atividades de relações públicas (download o kit de imprensa ) e apoio de marketing comercial.

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